Analysis of Vark Learning Styles Essay Sample free essay sample

Everyone has their ain preferable manner how to larn. when to larn and what is learned. It has been noted there are four chief ways. or manners of larning. ocular. auditory. read/write and kinaesthetic. These manners are represented by the rubric VARK. VARK is really the questionnaire which people can utilize to find which larning method they prefer. Whether a person’s manner of acquisition is identified or non. the importance is that persons realize what works best for them. This preferable manner can be utilized in a schoolroom. every bit good as in a council chamber or conference room at work. This paper will explicate briefly the four acquisition manners and an in-depth analysis of the kinaesthetic manner. the preferable manner of this author. Peoples by and large use a combination of manners when they learn. but most frequently one or two chief types are the manners in which persons learn best. We will write a custom essay sample on Analysis of Vark Learning Styles Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Ocular scholars are those who learn through observation or detecting things. They prefer charts and graphs or other ocular AIDSs. Diagrams and flow charts work good with them when showing a hard procedure. If they can see the flow. they can retrieve the procedure. They prefer quiet milieus when analyzing and need to believe for a spot while digesting a teacher’s talk. Auditory scholars comprehend best when they hear things. They frequently talk to themselves and read out loud to assist understand stuff. The audile scholar does good in survey groups. is non afraid to talk up and likes to explicate things to others. Listening to a taped recording of a talk is an easy manner for this scholar to analyze. Read/write scholars do best with written work. They prefer to read an assignment or write notes while an unwritten presentation is given. They frequently merely necessitate to read something one time and they remember it. They will utilize note cards and the procedure of composing things down helps to procure the information in their encephalon. Kinesthetic scholars are active scholars. They learn while making things or watching the procedure being done. If they have external stimul ation such as music. they tend to concentrate better. They can larn intricate waies if they have acted them out or hold mimicked the procedure. Their attending span can be shorter than others. and therefore if they can acquire up and travel sporadically. they learn better every bit good. If given a reading assignment. they prefer to be â€Å"active† readers. foregrounding things or composing things down to maintain their custodies busy. Some schemes that help kinaesthetic scholars win are 1s affecting gesture. The kinaesthetic scholars should take short frequent interruptions. should hold some distraction like music or a fan on in the background. and have many highlighters on manus to utilize. The kinaesthetic scholars benefit from a soft squeezing ball or a Koosh ball to maintain their custodies busy but maintain their head unfastened to treating information. Presentations or Youtube presentations of things are ideal ways for kinaesthetic scholars to understand a complicated procedure. If kinaesthetic scholars can return presentations as good. this truly helps to beef up the acquisition procedure. Using the kinaesthetic manner in nursing is applicable particularly in the instruction of nursing techniques. If there is a complicated dressing alteration or a har d endovenous process. the kinaesthetic scholar performs best if first detecting the process being done and so the following clip. executing the technique independently. If there are alterations within electronic charting. the kinaesthetic scholar observes the teacher traveling through the stairss one by one and so making this new charting on their ain computing machine. If there is new medical equipment. the kinaesthetic scholar does best by watching the medical company representative demonstrate how the equipment is to be used. alternatively of reading the waies. While the kinaesthetic manner is the 1 preferred by this author there are several schemes which have non been applied over the past hebdomads and could be utile ; sitting on a big exercising ball while reading chapters could assist with concentrating on the written text. taking interruptions more frequently during every night study periods may turn out helpful every bit good. It is imperative to the kinaesthetic scholar to distribute out a week’s worth of prep equally over the hebdomad. and non jaming all into two or three darks. It would besides be helpful to this kinaesthetic scholar to utilize highlighters on a more consistent footing. and possibly the usage of more than one colour would turn out good. In decision. it is known people use all four manners of larning during their l ife. but frequently one manner is dominant and most helpful. This dominant manner can change depending on what needs to be learned. Some undertakings may necessitate a individual use a certain manner of larning. and so another undertaking may hold the scholar use a different method. The preferable learning manner can help people in happening methods and tips for them to be better pupils and win in many facets of their life. Mentions hypertext transfer protocol: //gcumedia. com/digital-resources/grand-canyon-university/2012/university-success_ebook_2e. php hypertext transfer protocol: //www. nwlink. com/~donclark/hrd/styles/vakt. hypertext markup language hypertext transfer protocol: //www. vark-learn. com/english/page. asp? p=questionnaire

william wordsworth and william blake

william wordsworth and william blake Free Online Research Papers William Wordsworth and William Blake: The use of light and dark imagery to create memory In the poem’s â€Å"Ode, Intimations of Immortality† by William Wordsworth and â€Å"The Tyger† and â€Å"The Chimney Sweeper† by William Blake from Songs of Experience, the poets use light and dark imagery to give the audience a picture of life and, ultimately, death. The poems all have the idea of death in common but most importantly, both poets are able to enhance the reader’s experience by providing them with a real sense of place and emotion through their use of imagery. Not only do the authors interpret their senses into light versus darkness, they also use imagery of both to provide us with a way to comprehend the themes of life and death. All three poems have a common theme of how one’s memory can affect the way they perceive death and the afterlife. The use of light and dark imagery in all three poems are similar because they give a firm grasping of reminiscence, enlist the aid of light and dark imagery to show us death, and give th e readers a clear vision of the place the author is trying to describe. In all three of the selected poems there is a common thread wove amongst them of how a person thinks about the afterlife and in particular, heaven. In â€Å"Ode, Intimations on Immortality† Wordsworth writes, â€Å"Forebode not any severing of our loves! / Yet in my heart of hearts I feel your might† (Wordsworth XI, 2-3). In these lines and the ones that follow Wordsworth gives us a clear picture of what heaven is to him. It is a severing of one’s delights and loves, and â€Å"another race (that) hath been† (Wordsworth XI, 13). For William Blake, the idea of heaven is less subtle as he deals with it in a darker way. In â€Å"The Chimney Sweeper† he writes, â€Å"Because I was happy upon the heath, / And smiled among the winter’s snow/ They clothed me in the clothes of death, / And taught me to sing the notes of woe† ( Blake 5-8). Blake’s description of the dark clothing and the songs of sadness represent death and the feelings o f the character about the way his life has been. Blake’s â€Å"The Tyger† is similar in nature but reflects upon who is the Creator of the tyger that the author is talking about in the poem. The use of light and dark imagery within each of the three poems is profound. In Wordsworth’s poem especially there is a great use of this technique to describe the world that the author saw as a child and the world he grew up to experience. â€Å"The earth, and every common sight/ To me did seem/ appareled in celestial light, / the glory and the freshness of a dream† (Wordsworth I, 2-5). However, the author laments by the end of the poem that the world does not look so glorious anymore, the product of his impending end of life, describing how â€Å"The Clouds that gather round the setting sun/ Do take a sober colouring from an eye† (Wordsworth XI, 9-10). In â€Å"The Chimney Sweeper† it is the mood that takes on a darker tone, with the beginning saying, â€Å"A little black thing in the snow, / Crying ‘weep! Weep!’ in notes of woe!† (Blake I, 1-2). Descriptions of winter, snow, and â€Å"the clothes of death† finish out the dark tone, while â€Å"The Tyger† speaks of â€Å"When the stars threw down their spears/ And watered heaven with their tears† (Blake 13-14). The use of dark imagery in both comes through loud and clear. The use of light and dark enhances the mood of each poem and creates a very real vision of bleakness versus light, giving the reader a sense of place. In â€Å"The Tyger† especially there is a great deal of description that gives the reader a good sense of the jungle or woods where the poem is taking place. Blake writes, â€Å"Tyger! Tyger! burning bright/ In the forests of the night,/ What immortal hand or eye/ Dare frame thy fearful symmetry?†, giving the mood a fearful luster and using the image of a dark forest to create the place which he is trying to show the reader. In Wordsworths poem his descriptions of the fields, streams, and other places in the authors memory. â€Å"The winds come to me from the fields of sleep,/ And all the earth is gay,/ Land and sea/ Give themselves up to jollity† (Wordsworth 28-31). Each of the poems gives a clear picture of the place the authors imagined in their minds when they wrote the poems, by using light and dark imagery. The poetry of William Blake and William Wordsworth all share the common factors of darkness, light, and reminiscence. What is important about these poems is that sense of time and place that is created through the use of dark and light imagery, and how it sets the tone for the poems. While each writer takes a different approach, the themes of life, death, and heaven are made inherently obvious through the use of imagery and color in the poems. They let us remember something along with the writers, whether it is a bleak memory or a fair one, and gives us a real sense of place. Blake, William. The Chimney Sweeper. About: Quotations. 23 Jan. 2007 . Blake, William. The Tyger From Songs of Experience. William Blake. 24 Jan. 2007 . Wordsworth, William. Ode: Intimations of Immortality. Bartleby. 23 Jan. 2007 . 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Immigration In The United States Essay Example | Topics and Well Written Essays - 2000 words

Immigration In The United States - Essay Example During this period the ban on Asian entry was lifted and all the nations were on an equal footing. This brought in an unexpected flow of immigrants from Korea, Taiwan, China, and the Philippines. There was a sharp and sudden increase in immigration from India, China, and Korea by 1980s and as a result, the population of Asians in the US started rising. As the economic and political condition in Vietnam deteriorated, the US government had no alternative but to allow them to enter the US. For different reasons, immigration from Latin America and Asia surged during the 1980s. It is also estimated that by 1990 there were additional 3.3 million undocumented immigrants living in the US of which 75 percent were from Mexico. In 1996, the total Mexican population in the United States was 7.15 million of whom 2.35 million or 38 percent were unauthorized. There was a backlash against the immigrants in the mid-nineties when the federal immigration law became punitive and restrictive. The immigra nts were blamed for the social and economic problems. There was a fear that Americans of European descent would become a minority and this projected shift is already evident in urban areas like Los Angeles and Miami (Massey, 1995). Immigration is changing the size and composition of major cities in the US. Card (2007) says that immigrants are usually drawn to expanding cities particularly to cities with historical enclaves of earlier immigrants. Immigrant arrivals increase the local population with a limited outflow of other groups.

US - Russian relations; how the embargo is affecting trade and the Outline

US - Russian relations; how the embargo is affecting trade and the economy - Outline Example The U.S government, for instance strongly condemned Russia’s annexation of Crimea2. The U.S imposed sanctions against 64 Russian individuals and organizations for destabilizing Ukraine. This paper will discuss how the recent US embargo on Russia is negatively affecting trade and the economy (in Russia), and how or if it may also affect a particular nation within the European Union. Congressional action in the U.S. has focused on providing help to the new Ukrainian government and also the sanctions against Russia for its annexation of Crimea. President Obama warned Russia that it would face several costs for its ongoing actions in Ukraine3. For instance, the United States suspended most bilateral cooperation with Russia. It also announced that it would suspend several projects that were planned under the guidance of U.S.-Russia Bilateral Presidential Commission. The U.S government also put restrictions on defence-related support to Russia especially the exports4. The United States issued an Executive Order that imposed asset freezes and visa bans against the people that undermined the democratic processes laid down in Ukraine. These people included 23 high-ranking Russian government officials and parliamentarians, 4 wealthy businesspersons in Putin’s inner circle. The government also placed sanctions on organizations that included bank, energy companies and other organizations that had a link to Putin’s inner circle. All these were done as part of an action to prevent further escalation of the crisis in Ukraine5. As stated earlier, several countries and regions including the U.S, EU and Japan placed sanctions on Russia following its actions in Ukraine. Several countries including Albania, Canada, Moldovia, Australia, Switzerland and Montenegro followed suit6. However, the effects of the U.S sanctions on Russia are different to those of the other

Information System Security Essay Example | Topics and Well Written Essays - 14000 words

Information System Security - Essay Example 31): Computer systems thus have to be constantly available, secure and accurate. To ensure this, adequate and effective risk management practices must be in place – that is, risk management must be effectively integrated into an organization’s existing security model, having readily available solutions for security threats and being ever vigilant for novel security threats as they develop. The purpose of this study is to identify the role of risk management as part of the security model of modern information systems. To address this objective, the researcher primarily undertook a comprehensive review of related literature. The gained knowledge is then applied to a case study to illustrate the potential value of the area under investigation. For ensuring system security, an organisation ought to implement an efficient security model and carry out certain analyses and implementation steps. This Question will research how Risk management is defined in the literature and of which components it consists of. In addressing risk management, the role of risk analysis is investigated as an important tool in analysing the shortcomings of an organisation’s security system. It will then identify the different methods available to organisations to implement a sound risk management paradigm. For the identification of the risks faced by modern information systems, the researcher identified and presented the most common risks and threats a modern information system faces today and how they have developed over time. The study investigated several external and internal risks and the technologies used by people who pose threats. The researcher proceeds with a detailed analysis of the available technologies for risk reduction in information systems. Dutta & McCrohan (2002) assert that commercial operations have always been wrought with security problems, and over the years, several ways of responding to these issues have evolved. The increasing popularity

Marketing Issues Facing the HSBC Bank in the UK

Marketing Issues Facing the HSBC Bank in the UK Key marketing issues facing HSBC Bank in the United Kingdom and globally: How it can be improved for entering in to 2011 Abstract Todays global banking environment is highly volatile, but this does not hinder competition from being intense. Consequently, organisations such as HSBC Bank plc, the worlds local bank, need to align their marketing strategies to improve on their brand value and positioning. To enter into the year 2011, they need to address both internal and external environment(s) which inevitably affect their competitive advantage, positioning and performance. In the following, the researcher aims to explore these avenues with the view to propose an extended study on new strategies to improve upon HSBCs current standing. Table of contents Chapter 1: Introduction Chapter 2: Methodology Chapter 3: Literature Review Chapter 4: Evidence Chapter 5: Conclusion and Recommendations References Appendices Introduction In the last few years, the banking industry has undergone tremendous change in the face of global transformation. As a result, executives are finding it difficult to meet competitive challenges as the pressure to become global intensifies. HSBC Bank plc, headquartered in United Kingdom, is a global business which faces the same challenge and is being investigated in the following dissertation. The aim is to survey the key marketing issues that challenge the bank, in the UK and globally so that the researcher could further its study in developing solutions for the same. Some of the objectives that the researcher aims to achieve in this dissertation proposal are as follows: Objectives 1. To explore key external and internal environments to address major issues that plague HSBC to function successfully as a global bank. 2. To identify the marketing mix that should be adopted to be integrated in the banks marketing and competitive strategies. 3. To investigate organisational functions like MIS (Management Information System) and CRM (Customer Relationship Management) to align them with the market structure. 4. To evaluate the brand value at HSBC, and perhaps identify new strategies for improving its global positioning. Background Today, change catalysts are being integrated by major consolidated organisations to adapt and become flexible to the changing needs of consumers. The banking industry, likewise, has been following the same trend of consolidation through mergers and acquisitions (MA), despite the fact that these MAs are creating even more complex organisations. This can be gauged from HSBCs organisational spread. HSBC has over 100 million customer base, spread across the globe through its Customer and Global businesses. With 9,500 offices and 335,000 staff in 85 countries and territories, it is considered to be one of the worlds top financial brands by The Banker Magazine (HSBC Official Web site 2008). While it is regulated by the Financial Services Authority in the UK, the global nature of its operation subjects it to be regulated by 510 central banks and authorities around the world as well (HSBC Official Web site 2008). To ensure that HSBC meets global challenges, the bank has been constantly evolv ing its strategy. For the past decade, it has focussed on being the worlds local bank with a wide network spread to mostly international emerging markets to develop unique cosmopolitan customer base to strengthen its financial standing. The four key business areas private banking, commercial banking, personal financial services and global banking markets help HSBC to align its presence with global trends such as fast growing emerging markets, world trade, and longevity in business (See Appendix 1). In line with this focus, is the strategy to leverage brand and network to increase revenues and maximise efficiency (HSBC Official Web site 2008). This conservative positioning strategy had been adopted for the past decade and has paid off in terms of higher earnings, and improved performance (BBC 2001). However, recently there has been a fall in profit earning (UK Annual Report 2007)(See Appendix 2), which has been translated to low performance. Some of the factors that have afflicted the bank include inflation in developed markets; slow down in emerging economies; and the ongoing credit crunch, especially in the UK and neighbouring Europe (HSBC Annual Results 2007; Toxic Shock 2008). The growing importance of globalisation only emphasises on the need for integrating marketing strategies within competitive strategies to leverage future performance. According to a Deloitte report (2007), banks like HSBC, with a global focus, need to understand external and internal factors that affect them, in order to devise comprehensive competitive strategy. While experts (Dietz, Reibestein, and Walter 2008) predict growth in global banking revenues estimated at 7 to 8 percent from 2006 to 2016, how to harness this forecast is dependent on the individual firms strategy. For this purpose, HSBC need to revise its strategic orientation. The purpose of research is to gain new knowledge through logical and systematic methods. According to Smith (1981 qt. Gliner and Morgan 2000), research is a broad discipline which must be carefully examined before adopting methods for evaluation. Whether the researcher chooses the naturalistic, experimental, survey or historical methods, the choice should be consistent with the inquiry defined. Accordingly, research approaches in the social science discipline can be divided into the positivist or quantitative, and constructivist or qualitative approach (Mangan, Lalwani and Gardner 2004). Depending on the quantitative or qualitative paradigm, a researcher must choose the approach of research. A quantitative paradigm is associated with scientific methods in acquiring research results and identifies causal relationships (Phillips 1992; Lincoln and Guba 1985 qt. Gliner and Morgan 2000). On the other hand, the qualitative approach is a constructivist approach that studies humans and physi cal objects with the meanings inherent in their social roles and symbolism. Considering the qualitative nature of the topic, the researcher proposes to adopt a constructivist approach which would be more appropriate in exploring the issues that affect HSBC. This is a logical proposition as it would allow the researcher to predict the causes and market behaviour based on theoretical frameworks studied through comprehensive literature review, a gist of which shall be explored in the next section. Furthermore, the researcher proposes this choice of research approach based on the premise that social science researches often seek to predict and control (Bryman 1995). Research questions raised are often open-ended and encompass extensive avenues before decisions can be made. Therefore, a qualitative method shall be suitable for the study of key issues challenging HSBC in the future. To take a brief overview of banking, the researcher has carried out a brief literature review to study the issues that surround the organisation. In the following section, the researcher shall explore the current market environment, as well as attempt to understand it through theoretical frameworks. Banking Industry As the worlds banking industry globalises and consolidates, cross border investment barriers have fallen to give way to new and volatile markets. To serve evolving markets, banks have been observed to develop new competitive strategies that capitalise on operations, resources and functionality, and serve new types of customers. The challenge for banks today is the geopolitical risks and structural market challenges which they need to adapt to, for addressing international compliance of standards, demographic shifts, and developing relationships with customers. The diversified nature of the banking environment makes it difficult for global organisations, like HSBC, to focus. A global bank can be defined as having the widest reach in providing services to affiliates, while a local bank has narrower reach in provision of services to institutions in the country. Some of the challenges that affect these organizations are explored below: 1) External Environment The basic premise for gaining competitive advantage in a global environment according to experts like Porter (1990) and Weihrich (1982), is through formulation of strategies that reflect the conceptual framework of the TOWS Matrix (See Appendix 3). The TOWS (Threats, Opportunities, Weaknesses and Strengths) Matrix is a systematic analysis model which identifies factors that surround the industry, and, thereafter, help identify solutions by maximising opportunities and strengths. By identifying the competitive advantage against competitors, the industry or firm can maximise the attributes it posses at the international level. These competitive advantages can be factor conditions such as skilled labour or infrastructure; demand conditions such as demand of the product or service; related and supporting industries; and firm strategy, structure and rivalry (Porter 1990). However, critics are of the view that Porters formula does not provide the key to success (O’Shaughnessy 1996) as it does not address operational and environmental issues like culture, competitive advantage in emerging markets; political and national history; or role of government. In todays global banking environment, these issues play critical roles (Jones 2005). These are evident from the Deloitte report (2007) on key issues challenging the banking industry, which include off-shoring; local insights for global branching; cost-reduction; emergence of hedge funds; and complex anti-money laundering regulations (Deloitte 2007). Not only is the global business environment of today strived with uncertainty due to emerging markets participation (Fahy 1993; Bansal and Penza 2000), but also the technological, political and regulatory environments have heightened competition. In the past decade, HSBC has focussed its competitive strategy on Europe after the slow down in Asia-Pacific region. Europe is an ideal setting for international integration based on a single market program (Berger, Smith, and Judge 2003; HSBC 2008). There are, however, issues that hinder development and competition including loyalty to local banks, regulatory restrictions, demand for global banking services, and technological advancement of banks. As a result, HSBC needs to rethink its current strategy. 2) Internal Environment As a result of the above factors, the internal environment of global banks has to be revolutionised. At the forefront is the adage the customer is king. Global banks are changing their strategies to alter banking environment congruent to customers needs, rights and choices. Services and products are tailored to the living conditions and customer patterns of banking use. These conditions set off alternative marketing strategies that emphasise on individuality and relationship building. Investment in technology, skills and branch networks, for example, has helped traditional banks to grow and profit from new sources of income (Jayawardhena and Foley 2000). In the UK, especially, the scale of investment in knowledge management and technology has helped transform the banking industry to succinctly harness potential businesses and create advantage for organisations. Learning organisations, however, is still a relatively new concept for many to understand and appreciate its implications (H arris 2002). Besides the above, global banks are also undergoing structural changes. As more and more banks become global, the traditional role of retail banking has to be revisited. (Bansal and Penza 2000).Issues that affect HSBC like credit and market risks, competence and expertise have come to the forefront, as banks diversify their businesses. For these reasons HSBC needs to be prepared for change management in its internal environment. 3) The Marketing Mix Given the diversified nature of the global banking industry, Jagersmas report (2006) suggests that banks need to rethink marketing strategies to meet the challenges in the future by improving customer focus, innovating products, pricing products competitively and organising product information for its strategic positioning. The challenge that awaits organisations is to rethink strategic objectives that would align with the new environment. One approach is to develop a visual identity and develop a communication network to establish relationships with customers. The communication strategy would be the life line for the organisations strategy in adapting or changing its market context or other environmental alterations, according to Melewar, Bassett, and Simoes (2006). Similarly, Gummesson (2002) is of the view that relationship marketing is the new approach to marketing that focuses on customer, suppliers and organisations in a complex network environment or society. It is only throug h these new communication frameworks that the banking sector can address the core and brand values it has to develop for successful marketing mix. (See Appendix 4) HSBC needs to re-evaluate its marketing mix in order to generate newer ones. 4) Market Segmentation and Targeting Indeed, the nature of the marketing mix is no longer simply the 4 Ps of Price, Product, Position and Promotion but involves complex analysis of the target market and its segments. In fact, Papasolomou and Vrontis (2006) are of the view that todays banking organisations have different sets of customers and expectations. Customers are no longer limited to the walk-in type, but extend to internal customers such as employees, stakeholders and shareholders; service delivery is not limited to providing service, but extends to standards and expectations; development involves training and development in motivation, and inspiration; and employee incentives. To be successful, organisations must adopt alternative strategies. Market segmentation in the banking industry has changed from niche segments to accumulated customer base of corporate, private or commercial customers, although the principles for targeting them remain the same customer relationship building; ease of access; delivery of se rvice through diverse workforce; and collaborative banking strategies. As a result, banks like HSBC would need to improve upon customer focus, introduce new ideas to customers and drive aggressive campaigns (Wells Fargo and First Direct 2007) using a strong communication network (Berner and Kiley 2005) to build brand image. 5) MIS and CRM What differentiates and establishes brands depends on the power of the brand to communicate its value to the market. According to Sinek (2008), successful communication is dependent on the banks ability to offer different products and services reflective of the customers needs. Hence, branding alone would not differentiate banks, but the humanness of the banks philosophy would. Thus, Umpqua Bank and FirstDirects popularity with customers is due to their understanding of the need for convenient banking, need for alternative products and services, and their understanding of the ever-changing world of banking. By harnessing the online banking technology, direct banking has become possible to their customers. The attractiveness of these banks to their customers is inherent in the shift away from traditional transaction-based to customer based banking (Branching out 2007). Furthermore, banks have also capitalised on technological networks to expand globally to bring customers closer to their banks by defying geographical dispersion (Lefton 1997; Branching out 2007). However, in the process, issues like outsourcing labour to foreign regions, which are alien to the customers, and low quality service delivery compromise the overall expectations. Banks, especially, rely on outsourcing companies for their customer service which constitutes a major part of their service/product delivery (Gottfredson and Phillips 2005). This reliance on external organisations for the banks success is volatile and, at times, detrimental to its relationship with customers. Whether HSBC should rely on these systems or not shall determine its performance in the future. 6) Brand Positioning The objective of competitive advantage is dependent on positioning of the product. A firms communication strategy and its effectiveness depend on the positioning strategies. In marketing strategies for service-oriented brands, positioning is even more critical as it modifies the intangible perceptions of the service in relation to the competition (Blankson and Kalafatis 2007). For these reasons, strategic implications of brand positioning are critical for the organisations competitive strategy. Service positioning differs from tangible product positioning as its characteristics are different from physical goods. Customers differentiate the service from goods through communication, standard of service delivery, and the quality of the benefits reaped. Thus, marketing communication plays a vital role in establishing the marketing positioning of brands. Consequently, Papasolomou and Vrantis (2006) emphasise on the importance of internal marketing throughout branch network to strengthen r elationship marketing and the brand. In banking, this could be achieved by launching internal marketing campaigns to sustain the brand through employees and their experiences such as brand proposition, overcoming internal barriers, continual improvement and expansion. These HSBC needs to explore in to incorporate into its future strategies. From the above brief literature review, the researcher is of the view that HSBC, as a global bank, faces tremendous challenges in the near future to improve upon its marketing strategy. The above literature also suggests that, while the current marketing strategy has been successful in launching the HSBC in the international market, the bank needs to revise and develop its marketing strategies which would sustain HSBC in global environment. Issues that plague the worlds global banking industry need to be evaluated in the future study to understand the extent and breadth to which HSBC has complied with, before competitive strategies can be evaluated. The brief literature review also indicates that todays marketing strategies are different from traditional methods adopted, especially for a service-oriented organisation. Consequently, marketing strategies for HSBC needs to be re-valuated to gauge its future performance, and perhaps devise new ones to address current and future issues. Issues like MIS, CRM, brand positioning and marketing mix shall be revisited in this extended dissertation in order to tackle the issues that plague its internal and external environment. From the above evidence, the researcher proposes an extended study in the form of a dissertation to review HSBC’s performance and how it can improve upon its current marketing strategy in order to develop an integrative competitive strategy for the future. Considering the fast-paced and highly volatile banking environment of the UK and globally, HSBC needs to improve its performance in order to sustain competition. With the extended study, the researcher hopes to achieve the following objectives: a. A detailed investigation of the external and internal environment of HSBC in order to identify its strengths, weaknesses, opportunities and threats. b. Identify the marketing mix that it should adopt and integrate within its organizational strategies to enter into 2011. c. To study the current organisational function such as MIS and CRM to the advantage of HSBC and integrate into its future marketing strategies. d. Improve on its current brand value and global positioning. Author not available (2008) Toxic shock: how the banking industry created a global crisis, Guardian [Online] Available at: http://www.guardian.co.uk/business/2008/apr/08/creditcrunch.banking Author not available, (2007) Wells Fargo and First Direct lead the way in the banking sector. Strategic Direction, Vol. 23, No. 6, pp. 29-31. Author not available, (June 2007) Branching out. Economist, Vol. 383, Issue 8533. Bansal, V. and Penza, P. (2000) Measuring Market Risk with Value at Risk, John Wiley and Sons. BBC (August 2001) HSBC confounds doomsayers, BBC [Online] Available at: http://news.bbc.co.uk/1/hi/business/1475589.stm Berger, A.N.; Smith, D. C.; and Judge, J. (November 2003) Global integration in the banking industry. Federal Reserve Bulletin. Berner, R. and Kiley, D. (August 2005) Special Report: The Best Global Brands. Business Week [Online] Available at: http://www.businessweek.com/magazine/content/05_31/b3945098.htm Blankson, C. and Kalafatis, S. P. (2007) Positioning strategies of international and multicultural-oriented service brands. Journal of Services Marketing, 21/6 pp. 435–450 Bryman, A. (1995) Research Methods and Organization Studies. Routledge: London. Deloitte Touche Tohmatsu (2006) Global Banking Industry Outlook: Growth Solutions in a Changing World 2006. Deloitte Touche Tohmatsu [Online] Available at: http://www.deloitte.com/dtt/research/0,1015,cid%3D116421,00.html Deloitte Touche Tohmatsu (2007) Global Banking Industry Outlook: Issues on the horizon 2007. Deloitte Touche Tohmatsu, [Online] Available at: http://www.deloitte.com/dtt/research/0,1015,cid%3D116421,00.htm Dietz, M., Reibestein, R. and Walter, C. (January 2008) What’s in store for global banking, The McKinsey Quarterly. Fahy, J. (1993) An Analysis of Competition in the New Europe, European Journal of Marketing, Vol. 27, No. 5, pp. 27, Gliner, J. A. and Morgan, G. A. (2000) Research Methods in Applied Settings: An Integrated Approach to Design and Analysis. Lawrence Erlbaum Associates: Mahwah, NJ. Gottfredson, M. and Phillips, S. (2005) A sourcing strategy for enhancing core capabilities. Strategy Leadership, VOL. 33 NO. 6, pp. 48-49. Gummesson, Evert. (2002) Total relationship marketing 2nd ed. Oxford: Butterworth-Heinemann. Harris, L. (2002) The learning organization myth or reality? The Learning Organization, Vol. 9, No. 2, pp. 78-88 HSBC Official Website [Online] Available at: http://www.hsbc.com/1/2/investor-relations/strategy Jagersma, P. K. (2006) Strategic marketing and the global banking industry: elements of excellence, Journal of Business Strategy. Vol. 27 Issue: 4 pp. 50 59 Jayawardhena, C. and Foley, P. (2000) Changes in the banking sector the case of Internet banking in the UK. Internet Research: Electronic Networking Applications and Policy, Volume 10 . Number 1 pp. 19Â ±30 Jones, G. 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Mental Training-sports Essay -- essays research papers fc

Motivate Yourself! Metal preparedness is almost as important as physical training. To be mentally trained most closely means to be psychologically ready for the physical act of. Mental training includes several steps which include aquainting ones self with the event, setting a goal, finding out secret techniques or discovering the â€Å"trade secrets†, harnessing your inner psyche (Id) by having time set aside to discover it, monitor performance, visualize ones self in competition correcting all errors, and then combining all steps to make one the best athlete possible. Why is it that those of us who are out of a sport, and on our own to train can sometimes motivate ourselves to find the time to train and maintain a training schedule, and other times not? Sometimes we can get into the exercise habit and other times not? How can we make training part of our schedule? To be motivated to do something means to be persuaded that there is something to gain in it for one. Presumably, one should convince ones self that there is something to gain for one in pole-vaulting. Motivating one self is, however, somewhat paradoxical — a â€Å"catch 22†. What if you have to motivate ones self to motivate ones self? So, it is worth talking it over with another person. A person who does not find physical pleasure in pole-vaulting will not continue pole-vaulting for long. What motivates a pole-vaulter? Money? No. Love of their sport, maybe? Feeling good about being good at what they are doing? Pure enjoyment, exhilaration? Being on a team? Gaining position and power and influence? Being admired and appreciated by others? Yes! Is this enough to get you out on the mats regularly? Think over what you have to sacrifice to have the time to train. A movie, dinner with friends, late night TV, time with your family? One author suggested â€Å"mainly give up work. It’s impossible to keep up†. Visualize ones-self accomplishing the goal and feel that satisfaction that comes from success. Now how will a person remember that state of motivation that the person will want to have the next time they are deciding whether or not to row?   Ã‚  Ã‚  Ã‚  Ã‚  Once the person gets on the runway, it is important to make the experience pleasurable so one will want to come back. For most people, this means a few drills as they push off the dock to remind their nervous system of what is expected. Vaulti... ...ple Press. Chomsky, N. (1957). Syntactic structures. The Hague: Mouton. 2. Erickson, M. H., & Rossi, E. L. (1979). Hypnotherapy: An exploratory casebook. New York: Irvington. 3. Gallwey, Timothy. (1974). The inner game of tennis. New York: Random House. Grinder, J. & Bandler, R. (1976). The structure of magic. II. Palo Alto: Science and Behavior. 4. Ingalls, J. S. (1988). Cognition and athletic behavior: An investigation of the NLP theory of congruence. (Doctoral dissertation, Teachers College Columbia University, 1987). Dissertation Abstracts International, 48, (7). p. 2090-8. DA 8721125. 5. Maturana, H. R., & Varela, F. J. (Eds.). (1980). Autopoiesis and cognition: The realization of the living. Boston: Reidel. 6. Miller, G., Galanter, E., & Pribram, K. H. (1960). Plans and the structure of behavior. New York: Holt, Rinehart, and Winston. 7. Varela, F. J., Thompson, E. & Rosch, E. (1993). The embodied mind. Cambridge, MA: MIT Press. von Bertalanffy, L. (1968). General systems theory: Foundations, development, applications. New York: George Braziller. 8. Watzlawick, P., Bavelas, J., & Jackson, D. (1967). Pragmatics of human communication. New York: Norton.

Dr. N. Alagumurthi Essay

Dr.N.Alagumurthi, Professor, Department of Mechanical Engineering, Pondicherry Engineering College, Pondicherry is an erudite and renowned academic scholar, a high profile scientist researcher, an able administrator, a great visionary and a socially conscious innovator.  He was born in the year 1965 at Villupuram. His father late Shri.M.Natarajan and mother Thirumathi Pattu Natarajan are very simple and uneducated. He had his school education in Municipal Schools at Villupuram. He did his Bachelors degree in Mechanical Engineering at Government College of Engineering, Salem, Master degree in Energy Technology at the Pondicherry Engineering College, Pondicherry. He won the Pondicherry University Medal in recognition of the Outstanding Performance in the M.Tech (Energy Technology). He obtained the Best Project award for his M.Tech Project work titled, â€Å"Energy Conservation Study at Chengalvarayan Cooperative Sugar Mills Ltd, Periyasevalai, Tamilnadu†. He received his Ph.D from Pondicherry University in recognizing his significant contribution in the area of Thermal aspects in Manufacturing. Dr.N.Alagumurthi has made remarkable achievement in the areas of teaching,  research, invention and extension activities. Starting from a modest career as a Lecturer in a Self-financing College, he rose to the present position of Professor at Pondicherry Engineering College, a premier technical institution. He had guiding many dissertations and research projects in Mechanical Engineering and Energy Technology and has 225 Papers to his credit in reputed journals and various conference proceedings. He had teaching and research experience of 26 years and visited Singapore, Malaysia, UAE and Bangladesh. Dr.N.Alagumurthi is a celebrated member of Professional bodies such as Fellow of Institution of Engineers (India), Honorable Member in Aeronautical Institution of Bangladesh, Society of Power Engineers (India), The Combustion Institute of India, Aeronautical Society of India, Solar Energy Society of India, Association of Waste management and Remediation of environment, Indian Association of Air Pollution Control, etc. Dr.N.Alagumurthi was instrumental to start the Renewable Energy Club in Pondicherry Engineering College with the sponsorship of MNRE, New Delhi and REAP, Pondicherry. Under the auspicious of Renewable Energy Club actively arranged many seminars, lectures, field visits, bioplantation programme and Renewable Energy Day essay / models/ projects competition to students. Dr.N.Alagumurthi has been nominated as a Member of Board of Studies (both UG and PG) of K.S.R. College of Technology, Thiruchengode, an autonomous institution affiliated to Anna University and Pondicherry University. He is associated with various NGO’s and voluntary organizations working in the field of Rural Energy Programme. His areas of interest include: Energy, Environment, Economical Manufacturing etc. He is an advisor to Union Public Service Commission, Tamilnadu Public Service Commission, Jharkhand Public Service Commission, Andhra Pradesh Public Service Commission and Member of Board of Examination of various Universities. Member of Advisory/organizing committee of International Conference on I.C.Engines and Combustion , International Conference on Industrial Engineering ,International Conference on Energy Engineering , International Conference on Emerging Research and Advances in Mechanical Engineering, All India Manufacturing Technology, Design and Research Conference (AIMTDR 2010). He coauthored a book on Energy conservation and management. He is an approved Research supervisor of various universities and doctoral committee member in many universities. He is an Expert committee member in the following academic and scientific bodies. University Grants Commission (UGC) All India Council for Technical Education (AICTE) National Assessment and Accreditation Council (NAAC) National Board of Accreditation (NBA) Bureau of Energy Efficiency (BEE) Department of Science and Technology (DST) Council for Scientific and Industrial Research (CSIR) Ministry of Environments and Forests ( MoE&F) Dr.N.Alagumurthi is a recipient of BHARAT JYOTI award in lieu of the yeomen services rendered with excellence in the field of Science and Technology – awarded by India International Friendship Society. His Biographical information has been included in the 10th Anniversary edition of MARQUIS who’s who in science and engineering (2007 and 2008) as an acclaimed biography on account of the outstanding achievements and contributions in the field of Mechanical Engineering and Technical Education. The Energy Society of India has honored Dr.N.Alagumurthi with Outstanding Achievement Award (2007) in recognition of his sterling merit, excellent performance and outstanding contribution in diverse fields of energy and engineering related activities that contributed significantly to the betterment of contemporary society. His biography has been included in the 2000 Outstanding Scientists 2008/2009,IBC Foremost Educators and Scientists of the World-2008,International Scientists of the year 2008,Leading Scientists of the world 2008 by the International Biographical Centre, Great Britain on account of remarkable record of accomplishment and outstanding contributions and achievements in the field of Engineering and Technology. The Ministry of Rural Development, New Delhi, has appointed Dr.N.Alagumurthi as a technical expert committee member cum Government of India Representative of Rajiv Gandhi National Drinking Water Mission. BIO-DATA OF Prof. N. ALAGUMURTHI

How sports influenced my life Essay

I have been participating in sports ever since I was four. Athletics has always been a very big part of my life, and that is the way I love it. I play soccer, volleyball, basketball, and lacrosse for my school, as well as playing travel soccer for the LIJSL. I also enjoy playing softball, football, tennis and any other sport. Partaking in athletics has had an extremely positive influence on my life and my development as a person. For one thing, it has taught me cooperation and teamwork. It has taught me how to be a good leader and to work well under pressure. This has become exceptionally handy during test time. Participating in sports has given me very useful problem solving skills as well as keeping me healthy and in great shape. Most importantly, taking part in sports has given me the confidence that I know I could never live without. Playing sports has helped me make a lot of friends. When I first moved to Stony Brook, I was very shy and did not know anyone. Some of my first friends were from my soccer team. It has also kept me very busy. I feel that this has prevented me from trying drugs and/or alcohol along with teaching me some very important organization skills. Since I spend so much time at practice or games, I have learned to organize and manage my time more efficiently. There is little time to procrastinate. Furthermore, I feel that from being a participant in sports I have developed a great amount of self discipline. Sometimes I just don’t feel like getting up and going to those early morning practices or taking that extra mile when I feel like I can’t go another step. Sports have shown me the importance of making the right choices. Aside from teaching me some very important life skills, being an athlete has opened many doors for my future. After I graduate high school, I plan to go on to college and continue my athletic career. I am hoping to get a scholarship so I can then become a veterinarian or a professional soccer player. In conclusion, I feel that playing sports has not only helped me to become a  better person, but it has also helped me to excel in other areas. I think that athletics is a very important part of my life and I encourage many others to participate too. Most of all, I HAVE FUN! There is nothing more I enjoy than going outside and playing any sport; it doesn’t matter which it might be.

Once Upon a Psychological Theory essays

Once Upon a Psychological Theory essays Many parents read fairy tales to their children. Young people are able to use their imaginations while listening to these fantastical stories. Filled with dragons, witches, damsels in distress, and heroes, these tales stay in the mind children for years to come. However, these young listeners are getting much more than a happy ending. Fairy tales such as The Goose Girl, The Three Little Pigs, Cinderella, and Snow White one can find theories of psychology. Erik Eriksons theories of social development as well as Sigmund Freuds theory of the map of the mind and his controversial Oedipal complex can be found in many fairy tales. Within every fairy tale there lies a hidden lesson in psychology. In 1963, psychoanalyst Erik Erikson developed one of the most comprehensive theories of social development. The theory centers around eight stages of psychological development. One of the stages, autonomy versus shame and doubt, occurs between the ages of one and a half and three years old. In this stage toddlers develop independence if freedom and exploration are encouraged. Autonomy itself means having control over oneself. At any given moment, our behavior, including this sense [autonomy], is influenced by the outer environment and our inner psychological state (Restak 268). If they are overly restricted and protected they develop shame. Shame is the estrangement of being exposed and conscious of being looked at disapprovingly, of wishing to bury ones face or sink into the ground. (Blake 115). The key to developing autonomy over shame and doubt lies in the amount of control. If parents control their children too much the children will not be able to develop their own se nse of control in the environment around them. However, if the parents provide too little control the children will become overly demanding. Gain...

ControversyCollege dorm can have any pets Annotated Bibliography

ControversyCollege dorm can have any pets - Annotated Bibliography Example It appreciates the importance of pets in dorms for some students, describing the adaptation Eckerd College had to make to admit students’ pets. It will contribute to the development of the introduction, particularly describing the types of pets allowed in institutions and in arguing against pets in dorms due to associated lifestyle adaptations. Gahagan, K. â€Å"Pet State: University of Northern Colorado Tests Pet-Friendly Dorm.† Denverpost.com. The Denver Post, 10 Mar. 2014. Web. 23 Feb. 2015. http://www.denverpost.com/homegarden/ci_26656919/pet-state-university-northern-colorado-tests-pet-friendly This news article reports on the adaptation that the University of Northern Colorado had to undertake to admit students with pets. This follows the acknowledgement of the importance of pets for comfort among students. This came with costs such as liability insurance and capital expenditure on buildings. The data cited provides critical evidence to argue for and against specific pets in college dorms. Palazzolo, J. â€Å"Dorms Must Accept ‘Emotional Support’ Dogs, HUD Says.† The Wall Street Journal 16 May 2013. Web. 23 Feb. 2015. http://blogs.wsj.com/law/2013/05/16/dorms-must-accept-emotional-support-dogs-hud-says/ This journal gives facts in support of pet dogs in dorms for students with disabilities. The author cites the obligation pegged on universities by the federal government through the US Department of Housing and Urban development for admission of emotional support animals. This will be a useful source in supporting pets that offer affection and companionship in college dorms for alleviation of existing disabilities among students. Steinberg, J. â€Å"Colleges Extend the Welcome Mat to Students’ Pets.† Nytimes.com. The New York Times, 5 June 2010. Web. 23 Feb. 2015. http://www.nytimes.com/2010/06/06/education/06pets.html?pagewanted=all&_r=0 This online newspaper article gives statistics, supported by examples, of

Media portrayal of plus size women causes young men to believe that Essay

Media portrayal of plus size women causes young men to believe that overweight women are lazy, unattractive, and ignorant - Essay Example I immediately drop the magazine and start doing sit-ups. Can you blame me?† (Maine 90) This woman is not alone. These images do more damage then many people understand. Women who wear large sizes are judged based on their body, not on other attributes. It does not matter how smart, or how funny they are, what kind of person they are, or even how beautiful their face is. What counts is their size, and they will constantly be judged by that. Often the most painful judgment comes from men; they scorn, they catcall, and they chose to ignore women who do not meet the beauty standard. It is through the media, men learn that women must meet the ideal, or they are not valuable. By looking critically at two media forums, television, and magazines, it is clear that the impact media has on men’s understanding of female beauty and value is directly linked to the false image media has imposed upon society. On of the best loved shows on television has had one of the strongest impacts on men’s understanding of beauty. For ten seasons Friends was adored by fans, and still today is on television everyday. Yet time and again comments were made about weight, and even at nine months pregnant Rachel was not allowed to look over a size eight! One of the most shocking moments comes when they do a clip back in history, and the viewer is taken to watch a scene between Ross, Monica and Chandler. When Chandler first meets Monica, Ross introduces her as â€Å"his little sister.† Chandler, noticing her weight comments, â€Å"yeah, okay.† Later, at a different meeting, when Monica has lost weight, he then finds her incredibly attractive. Although she is the same person, what matters is her outside, not her inside. Another show, discontinued in 1997, was Married†¦with Children. About families, the main character, Al Bundy, works as a shoe salesman, and has particularly negative views of large women. There are constant, negative quotes from the show,